If you’re involved at all in world of advertising and marketing, then it’s likely you’ve heard of the American Advertising Federation (AAF), based out of Washington DC.

If you’re not involved, here’s the AAF mission:

The American Advertising Federation protects and promotes the well-being of advertising. We accomplish this through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.

You can also get more details by clicking here.

The national organization has many regional districts, and hundreds of local clubs (historically called “Ad Fed” or “Ad Club”) around the United States. I happen to sit on the board of directors for my local chapter, AAF – Greater Frederick and serve as the Communications Co-Chair.

Enough background, right?


ADMERICA! is the annual AAF national conference, held in different locations across the country – this year it’s in Boca Raton, FL. The speaker line-ups are always outstanding, and winners of the American Advertising Awards at the national level are also recognized (we have several nominated from our local AAF – Greater Frederick chapter – yay!).

THIS YEAR, not only am I attending, I was also selected to be one of the conference bloggers. Crazy!


Click here to read my bio, and follow along with the #ADMERICA hashtag and the conference blog if you’re interested in seeing what’s happening! It all starts one week from today….


Last Updated on May 21, 2014 by Liza Hawkins

Hi, I'm Liza, a self-proclaimed word-nerd who loves getting sucked into whimsical stories and epic movies. I have laid-back, practical attitude towards life, and as a foodie at heart, I relish the chance to both cook and eat. (No picky-eater here!) Always on the hunt for good eats, easy recipes, binge-worthy shows, relaxing road trip destinations, the perfect mojito and time to finish my novel!

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